The Road Ahead 2024

Introduction

The Road Ahead 2024 is our annual report on the changing landscape for NCVO members and voluntary sector organisations.

The report aims to identify, explore and help explain the external forces, issues and trends that are shaping our sector and help organisations understand how they may impact the work of voluntary organisations in the coming year.

As in previous years, this report was developed using a PESTEL analysis to highlight the key drivers across six areas.

We used a wide range of information sources to complete the report. This includes everything from official statistics and research to the latest economic forecasts and future analyses. As well as calling on the expertise of our colleagues at NCVO, contributions from external stakeholders and members have helped us to shape this work.

The report begins with a commentary from NCVO’s chief executive, Sarah Vibert, offering reflections on the six areas while highlighting three key emerging themes. By sharing how these themes might work together to shape the next year, we hope to support charities and voluntary organisations to meet the challenges and opportunities of the year ahead.

Insight into action

The issues highlighted in the publication present opportunities and challenges for voluntary organisations. We hope trustees and charity leaders will benefit from the report when planning for the short and medium term.

We have included some questions at the end of each section that may help you think about what these issues might mean for your organisation and move forward, providing links to resources which we think will be useful.

It is worth noting that this publication is only a starting point. There will be plenty of other issues and questions to consider that are more relevant to what your specific organisation’s needs and your operating context.

For help and guidance on strategic planning, there are additional resources available on our website, including guidance on how to do your own analysis and tailor it to your needs. We can also offer in-house support with your strategic planning through our consultancy services.

The authors would like to thank our colleagues, members and others who contributed to the development of the Road Ahead 2024.

Acknowledgements

This report was made possible by the generous support of Sage Intacct. The views expressed in this publication are those of NCVO and do not necessarily reflect the views of Sage.

This page was last reviewed for accuracy on 10 April 2025