Service Directory

Our new Service Directory connects NCVO members with specialists who can save them time and money. Find out more

Jenny Potkins

Jenny Potkins

Strategy Consultant

Jenny specialises in strategy, impact and improving organisation effectiveness. She can help you with consultancy, facilitation, training and coaching.

Jenny has over 20 years’ experience of working with charities, social enterprises, public sector organisations and CSR teams. She helps leaders, teams and organisations who:

  • want to create change in the world to make it a better place
  • understand and adapt to a changing environment
  • create and manage internal change.

Jenny works closely with her clients designing tailored support so they can achieve greater impact, effectiveness and resilience. She provides processes, tools and insights to help them address the most important issues they're facing and prioritise where to dedicate resources.

Jenny is trained in business coaching through City University, and a qualified change manager and project manager. Jenny was previously part of NCVO’s in house consultancy team where she led small to large scale projects and designed and delivered training. Before joining NCVO she coached and managed teams of business leaders to support voluntary organisations, social enterprises and charity consortia with strategy, capacity building and board effectiveness.

Areas of expertise

  • Strategic planning
  • Systems change
  • Theory of change
  • Organisation effectiveness and managing change
  • Planning for impact measurement
  • Improving governance
  • Coaching

Jenny’s clients have included

  • RSPB: Developing theories of change and helping to prioritise work to achieve strategic objectives and create systemic change.
  • The Lullaby Trust: Supporting the creation of their organisational strategy for 2022 to 2026.
  • The Donkey Sanctuary: Working with teams from across the organisation to develop a theory of change for its international work.
  • Healthwatch Milton Keynes: Delivering an away day for trustees and leadership, supporting them to identify future direction at a time of significant change.
  • Independent Cinema: Working with staff, leadership and the board to help them identify their strategic direction and redesign their business plan.

Get in touch

If you're interested in working with Jenny or finding out more about our consultancy services, please complete the contact form below.

Contact form

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