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Major donors

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What is it?

If you plan to make gifts and donations an important part of your fundraising you should think about different people in different ways. Major donors are people who give significantly more than your other donors when you ask for support.

Good reasons to focus on major donors

  • You have the time and resources to build long term relationships with key people
  • You have other team members who are also happy to support those relationships and want to work with major donors.

Key advice

Last reviewed: 18 November 2020

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This page was last reviewed for accuracy on 18 November 2020

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