The Road Ahead

Our analysis of the major opportunities and challenges facing the voluntary sector in 2024. Learn more

Gathering knowledge to assess your situation

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Use this page to select the right tools to help you understand your landscape and conditions.

Why understanding your landscape and conditions is important

How you make change will be affected by:

  • how the world is changing and how you respond
  • what other organisations do and your relationships with them
  • what your organisation is good at and chooses to focus on.

These influences will be important for making good decisions.

In this section, we share a number of tools to help you understand your landscape and conditions in these three ways.

How the world is changing

Thinking about how the world around you is changing (often called ‘environmental or external analysis’) will help you to understand:

  • things you are already working on that need to be changed or improved
  • opportunities that need to be considered for future action
  • threats that you’ll need to manage.

What other organisations do

No organisation can solve complex challenges alone. Understanding the focus of other organisations involved in your area of work (sometimes called an ‘ecosystem’) will help you to understand:

  • what role you want to play in relation to others
  • opportunities to collaborate or work in partnership.

What your organisation is good at

Understanding your organisation’s strengths and weaknesses (often called ‘internal analysis’), will help you to:

  • build on your strengths
  • improve or stop the things that you don’t do so well.

Tools to help with understanding your landscape and conditions

There are a number of tools to help. These can be used by organisations of all sizes.

You can use these tools alone, but involving people with a range of experience and perspectives will give you deeper insight.

Last reviewed: 04 July 2022

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This page was last reviewed for accuracy on 04 July 2022

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