PESTLE
Guide
A guide to help organisations consider how the world is changing
What the tool is
PESTLE stands for political, economic, social, technological, legal and environmental.
It's a tool for considering how the world is changing (sometimes called ‘external analysis’ or ‘environmental analysis’).
Why you should use it
Looking out and considering how the world is changing can help you:
- anticipate what might happen, and the likelihood, and be prepared for it
- consider the best response.
It'll help you to open up your thinking about change. Without it, your strategy will be missing a vital external perspective.
As part of your overall strategy process, it will lead to clearer, more relevant goals, better decisions, and a more secure future as you are better prepared for what will happen.
When you should use it
The world is constantly changing, so it makes sense to collect data and ideas about this on an ongoing basis. If you are able to do this, it will be easier to consider it when you come to develop or review your strategy.
