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A guide to help your organisation with your SWOT (strengths, weaknesses, opportunities, threats) analysis
A strengths, weaknesses, opportunities threats (SWOT) analysis is a way of assessing where your organisation is doing well and where they can improve - from an internal and an external perspective.
Understanding your organisation’s strengths and weaknesses (often called ‘internal analysis’), will help you to:
Thinking about external opportunities and threats (often called ‘environmental or external analysis’) will help you to understand:
Use this when you are sure of your organisation's mission.
This can be used to help understand your landscape and operations every year.
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