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Use this page to learn about how to set the direction of your organisation.
Setting the direction of your organisation involves developing a clear and shared understanding of your purpose and direction.
Organisations usually have some kind of broad statement (or series of statements) that describe their purpose and direction.
A popular way to do this is to use Vision and Mission statements.
Some organisations choose to:
You can also describe what you’ will do to deliver your Mission and get closer to achieving your Vision over a period of time through a set of high-level goals.
Does the summary of your purpose and direction:
Another way to understand and describe your purpose and direction is through a Theory of Change. This describes the big long-term change you want to see, and what it takes to get there.
It can be represented in a change map (a visual representation of the change you want to see and how you expect it to come about), as a narrative (a spoken or written account of connected events; a story), or both.
Read our guidance on Theory of Change.
Organisations will usually also consider how they’ll work - agreeing on and explaining how you want your people to behave and interact. This is usually described as a set of Values or Behaviours.
Equality, diversity and inclusion (EDI) are closely linked to values. Read more about this on our governance pages on EDI.
Last reviewed: 04 July 2022Help us improve this content
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