Campaigning guidance

Our guidance for charities on campaigning in the lead up to the general election. Learn more

Cookies

What are cookies and how do we use them?

A cookie is a small text file that is placed on your computer’s hard drive by a website. Using cookies is common practice on modern websites.

When you visit one of our websites, your browser checks to see if it has any cookies saved for it. It then sends the information contained in those cookies back to the website to tailor and improve your experience.

Our cookies record things like whether you are currently logged into your website account. This helps ensure you’re given the right access on each page.

Cookies also make sure the settings you’ve selected before are activated correctly. For example, your preferred language, or the settings associated with your account permissions.

Third-party cookies

We use third-party cookies to track how our websites are used. We also use them to carry out advertising and marketing activities. 

When you visit our websites, we allow a number of third parties to set cookies on your device. These include the following.

  • CookieHub
  • YouTube
  • Hotjar
  • Google
  • Facebook
  • LinkedIn
  • Dynamics 365 outbound marketing services

This helps us better understand who our users are and how they use our websites. This information enables us to:

  • measure our websites’ effectiveness and performance
  • improve our content and user experience
  • make our websites more useful and relevant to your interests
  • promote our services and resources more usefully online
  • make adverts you see online more relevant to you
  • limit the number of times you see our promotional advertising.

For example, we use Google Analytics cookies to collect anonymous usage and visitor behaviour information. This includes:

  • IP address
  • operating system
  • browser type
  • pages visited
  • links you click on
  • services you purchase.

Google Advertising cookies help us understand the demographics and interests of our users so we can better meet their needs.

If you’re a user who has signed up to receive marketing emails from us, you might receive emails containing content that is tailored to your interests. This will be based on your browsing habits collected by Dynamics 365 outbound marketing services. Similarly, Facebook and LinkedIn cookies help make our adverts more relevant to you.

Some of the services on our websites may place cookies on your computer to enable their service to work properly or to measure the usage of their service. These include:

  • adverts from CharityJob
  • videos from YouTube
  • sharing functions from Facebook, Twitter or LinkedIn.

We embed YouTube videos on our websites using YouTube’s enhanced privacy mode. YouTube may set cookies on your computer when you visit a page which includes an embedded YouTube video. If you’re signed into Google, YouTube may also set cookies on your computer and collect data linked to your Google account.

To find out more about how third parties use cookies on our website and how to opt out of them, please review their privacy policies. 

Email cookies

Our emails and websites contain cookies that tell us whether emails are opened and verify any clicks on links in the email. 

We use this information to help us understand:

  • how an email campaign has performed
  • what types of emails and content our users find interesting
  • what actions our users took.

This helps us improve our email campaigns so they’re more relevant to you.

Can I refuse cookies?

Yes, you can. We use the CookieHub cookie consent management system to manage cookies on our website.

There are two broad types of cookies. Essential cookies which are required to enable your visit to our websites, and others which perform different tasks. These include analytical cookies. We require your consent for all non-essential cookies.

When you first access the site, you can set your preferences. If you refuse non-essential cookies, you will still be able to access the site.

You can also use your browser settings to disable cookies. Different browsers offer different levels of control. For example, you may be able to accept certain cookies and reject others, such as third-party cookies.

If you refuse cookies, please be aware our website may not work smoothly and there will be certain parts that won’t function correctly.

You can delete the cookies stored on your computer at any time.

More information

For further information about cookies, including how to manage your cookie settings, visit the About Cookies or All About Cookies website.

For a full list of the cookies we use and what they do, please email websitehelp@ncvo.org.uk.

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