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A strengths, weaknesses, opportunities threats (SWOT) analysis is a way of assessing where your organisation is doing well and where they can improve - from an internal and an external perspective.
Understanding your organisation’s strengths and weaknesses (often called ‘internal analysis’), will help you to:
Thinking about external opportunities and threats (often called ‘environmental or external analysis’) will help you to understand:
Use this when you are sure of your organisation's mission.
This can be used to help understand your landscape and operations every year.
Think about the direction of your organisation and the mission to achieve.
Then draw a SWOT diagram as a visual way to view the different areas.
Strengths: What do we do well and have working for the benefit of our organisation?
Weaknesses: What areas do we need to improve on?
Opportunities: What changes in our operating landscape and conditions can we use to help our organisation?
Threats: What changes in our operating landscape and conditions could stop us from achieving our mission?
Go through each box and work through the positive and negatives and come up with a list of issues or ideas.
Depending on how much time you have, you could:
When considering internal strengths and weaknesses, consider things like:
When thinking about external opportunities and threats, consider to changes to things like:
For a deeper understanding of external opportunities and threats try the PESTLE tool.
You’ll now have a range of ideas about what you might do. You’ll also have more ideas if you’ve used other tools like PEST or Other Players.
The next stage of the strategy process is to make good decisions. There are a number of tools to help.
Last reviewed: 04 July 2022Help us improve this content
A guide for your organisation to look at the priorities and impact of other organisations in your area of work
Use this tool to help you identify the forces working for and against a particular option
Use this tool to help your organisation explore tradeoffs
Use this section to select the right tools to help you understand your landscape and conditions.
Learn about Theory of Change as a process and a tool
Learn about what you need to know to get started with your organisation's strategy and business planning
Find out about how to select the right tools to help you make good decisions
Learn about understanding your organisation's landscape and conditions and the tools that can help with this
Learn about how to make good decisions and the tools that can help with this
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