Use this page to learn about what strategy is and how it can help your organisation
Use this page to learn who to involve in developing your strategy and how best to engage them
Learn about how to create the right strategy process for your organisation.
Learn about Theory of Change as a process and a tool
Find out what's involved in setting the direction of your charity
Learn about understanding your organisation's landscape and conditions and the tools that can help with this
Use this section to select the right tools to help you understand your landscape and conditions.
A guide to help your organisation with your SWOT (strengths, weaknesses, opportunities, threats) analysis
A guide to help organisations consider how the world is changing
A guide for your organisation to look at the priorities and impact of other organisations in your area of work
Practical ways to take part in Small Charity Week – from sharing your story to getting free training, funding support and expert advice.
A new report by NCVO and ACEVO sets out six key recommendations to make the Civil Society Covenant meaningful, based on feedback from over 1,000 organisations.
Explore how the 2025 Spending Review affects charities – including changes to welfare, school meals, NICs and local government funding.
Writing the executive summary of your business plan
Writing about your organisation in your business plan
Writing about what your organisation does in your business plan
How to navigate your market and customer base
Writing the market analysis section of your business plan
Writing the market research section of your business plan
Writing the market research and testing section of your business plan
Writing the operational planning section of your business plan
Writing the people, management and governance section of your business plan
Writing the impact section of your business plan