Using evidence in campaigning: Call for evidence

NCVO and the Alliance for Useful Evidence are looking into the use of evidence in charity campaigns.

We’re planning to draw out lessons for charities and develop guidance on how to make the best use of evidence in charity campaigning. We want our final report to be useful for any charity which wants to use research in its campaigning in a well-founded and effective way.

We’d really like to hear from charities, and other interested parties, to get their views and experiences.

Why we are doing this

Well-founded, effective research matters if you want to influence policy and campaign successfully.

Good evidence is more likely to persuade policy-makers and others that a charity has a strong argument. At NCVO, we also think it matters for its own sake, because:

  • showing why an issue is important enough for charities to campaign on makes charities’ decision-making more transparent
  • good evidence helps charities to campaign in the areas which would make the most difference to their own objectives and find the best solutions to the problems they raise
  • using evidence to design and deliver campaigns can help to ensure their relevance and impact.

The Charity Commission recommends that, in carrying out research or endorsing research carried out by other organisations, charities should make sure that the research is properly conducted.

Call for evidence questions

Please feel free to answer as many or as few questions as you feel are relevant, or to give us your thoughts in a more general format. We will not use a quote from you without your permission.

  • How do you and your organisation make use of evidence in your campaigning?
  • What steps do you take to ensure that evidence is used well in your campaigns?
  • What challenges do you feel you and your organisation experience in using evidence?
  • Can you give examples of how you have used evidence in campaigning?
  • Can you give examples of how you used evidence in designing and evaluating campaigns?
  • Would you be happy to discuss these issues further with NCVO staff?

Please email your responses to This email address is being protected from spambots. You need JavaScript enabled to view it.

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