B7: Beyond evaluation: Why knowing your impact is the only way to survive

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This interactive session will demonstrate how a focus on evaluation and impact can help you and your organisation not just survive, but thrive. Evaluation can help you think differently, enabling you to plan your work more effectively and deliver your work in ways that maximise your impact.

The session will be co-presented by Sally Cupitt, head of NCVO Charities Evaluation Services and Laura Alcock-Ferguson, executive director of the Campaign to End Loneliness. Sally and Laura collaborated on the impact evaluation of the Campaign over a number of years.

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