A6: Digital and diversity: how to reach a wider audience

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In the digital age it can be easier than ever to reach lots of people with your messages and services. But are you reaching a wider audience or talking to the same people?

  • Hear about how Refugee Action used Facebook to gain support for their campaigns, and what they learned as they tried to reach beyond their traditional supporter base
  • Explore the importance of inclusive digital products and services, with practical tips on how to select and design products
  • Hear about how NHS Blood Donation used storytelling on Twitter to engage members of the black community and tackle racism; and the importance of values based communication on social media

Speakers

  • Becca Bunce, Co-director of the IC Change campaign and Political and Parliamentary Lead, Involve
  • Catherine Joyce, Digital Communications Manager, Refugee Action
  • Melissa Thermidor, Social Media Manager, NHS Blood and Transplant
Headline sponsor
Zurich
Digital partner
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Media partner
TheGuardian
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