A6: Digital and diversity: how to reach a wider audience

NCVO icons digicomms

In the digital age it can be easier than ever to reach lots of people with your messages and services. But are you reaching a wider audience or talking to the same people?

  • Hear about how Refugee Action used Facebook to gain support for their campaigns, and what they learned as they tried to reach beyond their traditional supporter base
  • Explore the importance of inclusive digital products and services, with practical tips on how to select and design products
  • Hear about how NHS Blood Donation used storytelling on Twitter to engage members of the black community and tackle racism; and the importance of values based communication on social media


Megan Griffith Gray, Head of Planning, Digital and Communications, NCVO


  • Becca Bunce, Co-director of the IC Change campaign and Political and Parliamentary Lead, Involve
  • Catherine Joyce, Digital Communications Manager, Refugee Action
  • Melissa Thermidor, Social Media Manager, NHS Blood and Transplant
Headline sponsor
Lead sponsor
Croner Logo
Digital partner
Good Exchange partner logo
Media partner
Site by Clickingmad