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A new strategy

At the start of 2021, we announced new long-term goals after a year-long strategic planning process that included a wide consultation across the sector. Our new strategy is based on insight gathered throughout last year from over 900 stakeholders from across the sector. Our new strategy is also in response to the impact of covid-19 and the changing needs of our members.

Read more about our journey and plans in our blogs Our priorities in a changing world by Karl Wilding and Supporting, connecting, mobilising, evolving: NCVO’s future membership offer by Sarah Vibert, our interim chief executive.

Our new strategy focuses on four goals, underpinned by new values.

Our four strategic goals

1. SUPPORT: Enabling charities to make a bigger difference

We exist to make life easier – so that charities and volunteers can focus on making a difference. We’ll bring members together to find solutions to common problems.


  • provide practical support on the things that organisations rely on, such as funding, staff and HR, recruiting and managing volunteers, leadership and management
  • harness our sector’s collective power; pushing for the best possible environment for charities and volunteering to thrive
  • create spaces to explore, discuss and change the complex challenges we face.

2. AMPLIFY: Speaking up with charities and volunteers

Every day, charities make a difference to millions of lives. Demonstrating the strength and breadth of our sector, we’ll work tirelessly to ensure that both the public and decision makers recognise the essential role that charities and volunteers play.


  • influence the national conversation about the role of charities and volunteers
  • work with our members to build stronger relationships with decision makers
  • build on the strong evidence base we have already, ensuring that the stories of all our members are heard, and not just those with the loudest voices.

3. CONNECT: Uniting people who want charities to thrive

We're stronger as a sector when we come together. Charities and volunteers need a support system that can grow and sustain voluntary action. We'll focus on strong relationships at the core of what we do.


  • create connections across our membership and networks to facilitate learning, collaboration and the development of ideas
  • work with organisations large and small, from every corner of the country and every part of the sector, recognising their different and complementary strengths
  • strengthen our partnerships with local and national infrastructure, working together on the things that matter to our members
  • put NCVO members at the heart of everything we do, taking a more collaborative approach and involving people wherever there is insight and ambition. With fewer resources available, we'll need to be more adaptable, more efficient and work with others to achieve our ambitious strategy.

4. EVOLVE: Embedding and sharing new ways of working


  • work collaboratively and openly to ensure that we are building on the best insight, evidence and good practice, and be more open about our successes and failures ​
  • continually adapt our approach to supporting charities and volunteers
  • increase our reach and meet changing needs through digital and through stronger partnerships
  • support our people to thrive in their roles and deliver our ambitious strategy, whether working from home, in the office, based with our members or in communities
  • become a more equal, diverse and inclusive organisation.

Our values

  • Open. We’re open about how we work and how we make decisions, and the things we learn along the way.
  • Collaborative. We work with our members and with the people and organisations who want charities and volunteering to thrive.
  • Inclusive. We’ll ensure that our work is inclusive of all voices, bringing the experience and insights of our diverse membership to shape what we do and how we work.
  • Ambitious. We’re ambitious for charities and volunteers as our society recovers and rebuilds, in the knowledge that they continue to provide essential support to communities across the country.
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