B7: Embracing the future: next generation fundraising

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Might we see the end of fundraising as we know it? Is how charities raise money going to change, and if so, what can we do to prepare for it? A greater number of voices in the fundraising community are expressing concerns that fundraising is getting harder – and simply putting more energy into current methods is not the answer.

However, diagnosing the problem might be the easy part. If wider social and economic trends are changing the way charities need to work with supporters, what can we do in response? This session will give you the chance to hear from a fantastic panel of experienced fundraisers, with strong views on what fundraisers should do next, and take part in a lively discussion.


Andy Hillier, Editor, Third Sector


  • Leesa Harwood, By the Waves Consulting
  • Paul Amadi, Chief Supporter Officer, British Red Cross
  • Paul de Gregorio, Founder, Rally
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