NCVO Members Quick Guide to Finding and Keeping Major Donors
This guide was produced for NCVO members.
‘Major donor’ is a term generally used to mean people or families (rather than corporations or foundations) who are able and willing to give large sums to charity. Donations can also be of capital, revenue, time or influence.
According to the Coutts Million Pound Donors Report 2012, 58% of the million-pound-plus UK donations made in 2010/11 came from 93 individual donors, who gave a total of £763m. Most major donors give much less, but they are still a potentially important source for any charity aiming to diversify its income.
This Quick Guide gives NCVO members expert advice on finding, securing and keeping major donors, and signposts to further information and support, much of which is free.
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