New NCVO Trusted Charity brand will help charities demonstrate excellence

A new brand for NCVO’s quality mark for excellence in governance and operations will help charities demonstrate their high standards, NCVO said today.

NCVO Trusted Charity, the new name for PQASSO, was launched today at an event in parliament.

The United Kingdom Accreditation Service (UKAS), the UK’s national accreditation body, has accredited NCVO to assess whether charities meet the standard, underlining the rigour of the quality mark, it was also announced today. UKAS is the accreditation body recognised by the government to assess and accredit organisations that carry out evaluation activities.

Trusted Charity, replaces the PQASSO brand that NCVO took on as part of its merger with Charities Evaluation Services in late 2014. Over 18,000 organisations have used it as a method of enhancing how their charities work since it was launched in 1997.

The rebrand follows independent market research commissioned by NCVO which asked NCVO members, quality mark achievers and other stakeholders about what they wanted to see from the quality mark. One of their priorities was a clearer name.

NCVO believes the new name will help boost the value of the quality standard to those charities which achieve it.

The Trusted Charity process consists of an online self-assessment tool which NCVO has invested in making easier to use for charities, followed by an optional external assessment to achieve the Trusted Charity Mark itself.

The quality mark covers a wide number of areas of running a charity effectively from governance and staff and volunteer management to creating user-centred services.

Commenting, Richard Williams, director of enterprise at NCVO, said:

We know from the thousands of organisations who’ve used Trusted Charity, or PQASSO as it was previously known, that it can make a real difference in both challenging organisations to constantly improve, and also providing reassurance to trustees and senior managers that all areas of their work are being methodically checked. It is a comprehensive and user-friendly way of helping charities achieve and demonstrate excellence.

NCVO’s accreditation from UKAS underlines the rigorous nature of the Trusted Charity Mark, meaning those who achieve the mark can be clear with their stakeholders that this is a substantial and meaningful measure of the way they work.

Lord Lindsay, chair of the United Kingdom Accreditation Service, said:

Public trust in institutions is becoming increasingly scarce, with charities in particular facing increased scrutiny. The adoption of quality standards underpinned by accreditation helps to strengthen both governance and management, in turn helping to address some of the factors that give rise to public concern and reputational damage.

UKAS accreditation is a robust and rigorous process whereby accredited organisations must demonstrate that their inspection and audit activities have been conducted by independent, impartial and fully competent personnel. UKAS is therefore delighted to accredit the NCVO’s Trusted Charity scheme as it marks an important step forward in driving quality standards across the charity sector.

Notes   

The United Kingdom Accreditation Service is the sole national accreditation body for the UK. Its role is to check that organisations providing conformity assessment services such as certification, testing, inspection and calibration services, are meeting a required standard of performance. The assessment criteria used by UKAS are internationally recognised as being the best indicators of accurate, impartial and consistent performance. UKAS accreditation demonstrates an organisation’s competence, impartiality and performance capability against internationally recognised standards.

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